Prada in the Middle of the Desert, That's It...

Marfa, this little town in West Texas...
" I think that's the Prada store??" ...

this art installation called Prada Marfa from Berlin-based artists Elmgreen & Dragset who chose this location between the towns of Valentine and Fort Davis in West Texas for it. The place wasn't deserted even before, as there was located the then-famous Oasis Gas Station...
I investigated a little more in internet and this GREAT interview to the artists in KultureFlash came up.

So yes, it's Prada. And not, it's not a store. It's Art.